Web Marketing Articles

Game Dev: Beast’s Fury – from concept to crowdfunding

Published on July 28, 2014 at 11:28 am by iWeb Technologies in: Web Marketing Articles

Beast’s Fury, a visually stunning 2D fighter by indie game developer Evil Dog Games, hit its crowdfunding goal on Kickstarter in June this year and is scheduled for release in 2015. iWeb will partially host the online multiplayer support for the game, and we caught up with designer Ryhan Stevens, and Marco Arsenault from Evil Dog Games, to talk about about their journey from concept to funding, and their plans to bring Beast’s Fury to gamers next year.

Beast's Fury Game Artwork

(more…)

0 comments tags: ,  | 

Web Design: Resources to Inspire and Organize

Published on June 12, 2014 at 1:03 pm by iWeb Technologies in: Web Marketing Articles

In today’s digital economy, UX planning, web design and website development are no longer only the reserve of specialists. Marketing professionals, business managers and startup entrepreneurs need tools and the inspiration to help lay the foundations for their brand identity and deliver delightful customer experiences.

Here are some tips from iWeb’s UX team for websites that will help you learn about design, get inspiration for your website or brand, organize your thoughts and deliver a great user experience.

design workstation (more…)

0 comments tags:  | 

Retail’s big data evolution

Published on January 15, 2014 at 1:50 pm by Internap in: Web Marketing Articles

This article was originally published on the Internap blog. Read the original article here.

The amount of data collected at every part of the supply chain has steadily increased, enabling retailers to make extremely informed decisions about what to sell, when to sell it and who to sell it to. The science of collecting these vast amounts of data and trying to draw meaningful conclusions falls under the term “big data.” This vast amount of information quickly becomes complex, unruly and difficult to store; and it’s nearly impossible to extract meaningful insight using traditional databases and computational techniques. The ability to compare Apple iPads to orange t-shirts in a meaningful way is a recent development, and this kind of knowledge is more than power – it’s profit.

Big Data
(more…)

0 comments  | 

Hosting Tips: Prepare an Ecommerce Website For Holiday Spikes

Published on November 19, 2013 at 2:47 pm by iWeb Technologies in: Web Marketing Articles

A better way to serve seasonal traffic, insurance against downtime and the best chance of success for your campaign ROI… Here’s everything you need to know, plus how to get unmetered public cloud hosting to serve your holiday traffic spikes!

For many ecommerce websites Black Friday, Cyber Monday and the Christmas shopping period determine the success or failure of 12 months of hard work. The National Retail Federation estimates that for many retailers the holiday period accounts for 20-40% of annual sales, and that it represented 19.3% of all annual retail sales in 2012 – an incredible $589.5 billion in revenue. In the case of Black Friday (and Cyber Monday, its online counterpart), these two days alone accounted for over $800 million in online sales in 2012. Don’t let downtime stop you from getting your slice of the action!

The lead up to the holiday period is an important time to make sure your hosting technology is up to date. That your website is ready to handle above average traffic in the most cost-effective way possible, and that it’s not going to let you down at a crucial moment. The Google search trends below highlight the potential for website traffic to peak to twice their normal levels, or even way beyond that when you consider how much of November’s peak can be attributed to just 48 hours of business over the Thanksgiving weekend. Thankfully there are a number of ways you can accommodate traffic spikes without permanently increasing capacity for the sake of just a few days of the year.

(more…)

0 comments tags: , , ,  | 

The Google Army

Published on July 10, 2013 at 5:03 pm by iWeb Technologies in: Web Marketing Articles

A couple of weeks ago Google released its transparency report, which includes a safe browsing report that describes the number of malware and phishing websites its Safe Browsing program detects each week.

In a blog post to announce the launch of the report, Google said it is flagging up to a massive 10,000 websites per day. This is an incredible amount of phishing and malware to add to the already plentiful helpings of spam Google is fighting against. And although much of this malware and spam is detected algorithmically (Google talks about ‘Safe Browsing’s Client Side Phishing detection algorithm’ and its ’safe browsing scanners‘), if this side of Google’s operation has followed in the footsteps of the search quality algorithm, the human effort to detect, verify and re-evaluate pages and the algorithm’s performance must be considerable.

In fact, Google has always used an army of humans to evaluate content and their own search results in order to improve their service. Here are a few interesting examples.google-malware (more…)

0 comments  |