iWeb Communities: Blog

iWeb is one of the largest providers of dedicated server hosting and management in Canada. Serving more than 20,000 customers in 150 countries, iWeb is recognized internationally for high quality infrastructure and competitive pricing. Based in Montreal, iWeb’s operations include a head office on Nun’s Island and four data centres encompassing 90,000 square feet of latest-generation technology.

Now in rapid expansion, iWeb is seeking an energetic and creative experienced Senior Manager for its Digital Strategy (SMDS) to convert the company’s on-line and eCommerce presence in profitable revenue. Reporting to the Vice President, Wordwide Sales & Marketing, the SMDS will help identify, develop and drive the success of key marketing and sales projects that will generate revenue and efficiencies. The SMDS will work with a team of motivated team lead to increase iWeb’s performance with the various on-line media, documenting, controlling and measuring an integrated plan.

The SMDS will provide a broad range of expertise in the areas of:

• Business to business eCommerce to meet aggressive sales objectives

• Marketing strategies, tactics and communication to promote products, services and brand

• Lead generation, market and competitor research

Specifically, responsibilities will include:

• Federating many internal and external activities and initiatives related to various on-line platforms in a single Digital Strategy adopted by the team

• Translating current and potential markets, product roadmap and strategies, corporate vision and priorities in measurable strategies

• Ensuring brand consistency and clarity of message across platforms

• Coordinating with the sales, product management and marketing teams to develop B2B lead generation tools

• Coordinating the revamping of the corporate website, including design, content, market positioning and all the links and dependencies

• Delivering relevant business cases and reports on progress

• Overseeing the company’s online and social media strategy

• Monitoring competitive activity and industry trends to maintain a lucrative position in the market

• Using a range of research tools and sources to develop the strategy and keen insights into our client’s markets and business activities for customer acquisition and retention

• Translating that information into useful and actionable insights

Required skills and attributes:

• 10 years experience in a marketing / communications role, including integrating multi-channel initiatives

• 5 years experience in active contribution to marketing strategies in a B2B environment

• A real passion for digital technology and a willingness to get to grips with its underlying fundamentals

• Successful track record of marketing in the technology sector; able to translate technical capabilities into meaningful value statements

• Strong multitasking skills, capable of dealing with multiple concurrent projects across marketing channels and stakeholders

• Superior interpersonal and communication skills with ability to influence and gain buy-in from stakeholders

• Ability to create campaigns, designs and interfaces that are practical, intuitive and effective

• Exceptional organizational and presentation skills

• Experience managing others, motivating, coaching and driving progress through to completion

• Self-directed and resourceful; a solution-finder and natural change leader

• Ability to thrive in a fast-paced, dynamic and demanding environment

• Relevant post-secondary education

• Knowledge of CRM software such as Salesforce.com

• Bilingualism (English / French) required, Spanish or Portuguese considered a strong asset, Italian or Arabic a plus.

• Ability to travel internationally