Web Marketing, Tip #4: Events Tracking

Published on January 14, 2009 at 1:44 pm by heri in: Web Development

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A new beta feature showcased at the last Google Analytics seminar is Events tracking. You can see a preview of this feature with the screenshot seen on the right side. Event tracking allows a webmaster to get numbers for website elements such as Ajax, flash files, downloads, widgets and other multimedia elements like flash videos. The tool will allow you to follow and compare the average time of viewing, the number of downloads, the applications which bring you the most revenues, the percentage of visitors who view a video completely etc. To use the feature, replace the “urchin.js” in your tracker snippet with “ga.js”, which is the latest tracking software, as released by Google.

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