iWeb Communities: Blog

The marketing department of iWeb attended the Google Analytics Seminars for Success by Justin Cutroni, the 8th and 9th of December. One of the seminar’s advantage was to cover the beta features of Google Analytics, such as advanced segmentation of visitors.

According to Avinash Kaushik, “if you don’t segment your visitors, you’re doomed”. Segmentation is one of the most important key tool in understanding web traffic. The new beta features of Google Analytics, Advanced Segmentation and Custom Reports, allows you to create subsets of traffic, and generate custom reports according to 6-7 (and more) dimensions and metrics, knowing that dimensions apply to qualitative data (type of browser, page kind, title of page, action taken by user, connection speed…) and metrics apply to quantitative data (pageviews, length of visit, bounces, unique visits, new vs old visit etc.)

For instance, the new beta features will allow you to get reports such as:

• What is the percentage of visitors from Montreal, Canada, who come to the website, through Google, and stays more than 2 min
• Comparison of key performance indicators (visits, objectives, sales) by hours of the day

See Previous Tips:

• Web Marketing, Tip #2: Transactions Tracking
• Web Marketing, Tip #1: Tracking Web Campaigns