iWeb’s new choice of worldwide data center allow you to reduce the latency of your servers by choosing a data center that’s closer to your users. Latency is the milliseconds of delay it takes for information to travel between your server and a user. Reducing latency is all about being the little bit faster that goes a long way with your users.
iWeb has a team of network engineers dedicated to reducing network latency through investment, maintenance and partnerships with the best networking component suppliers. And now we have a range of worldwide data centers where you can deploy dedicated servers: our green Canadian data centers or a choice of data centers in Amsterdam, California, Dallas and Singapore. We also offer a Content Delivery Network (CDN) to cache and serve static website content faster from a worldwide network of data centers according to the users location.
So why are we obsessed with increasing speed by reducing latency? Here are five benefits that you can achieve by choosing your data center wisely when deploying a new server, and reducing latency to a minimum.
Image by William Walby
1. Faster page load times
Reduced latency is reflected in web page load times, and faster server response times in general, no matter what the application. Moving to a local data center can easily save 0.5 seconds – and that kind of difference goes a long way for user experience. A well-known early Google study showed that although Google users said they wanted more search results per page, the additional 0.4 seconds needed to increase the results per page from 10 to 30 caused caused a 25% drop off in use.
2. Happier users
If your web pages load faster, your users will be happier. According to a survey by Akamai, 47 percent of consumers expect a website to load in two seconds or less, and 40 percent of consumers will abandon a website that takes more than three seconds to load. In a 2012 analysis of Google Analytics data, Google found that the web’s median page load speed is 2.7 seconds. That means most websites are failing to meet user expectations. Make sure you are.
3. Higher conversions
With happier users you will see improvements in bounce rate, depth of visit and conversion rate. That, along with the brand halo effect of having more and happier users, will result in long term growth in the level of traffic on your website and its conversion rate. The result? More website conversions and page views.
4. Improved SEO
All these quality metrics add up for SEO. Even if only the speed improvement were taken into account by Google, as it is known to be, latency will result in improved rankings. In fact, the reduced bounce rate and improved page metrics will also help. Not to mention, once again, the halo effect of more and happier users – this time expressed in links, reviews and references.
5. No (noticeable) lag
The fixed speed of light means that there is always some delay while information is sent around the world in fiber optic cables. When we talk about eliminating lag, we are therefore talking about eliminating noticeable lag – one that affects user experience. VOIP and other applications requiring quick interaction between geographically dispersed users, like gaming, rely on low latency in order to reduce lag to acceptable (minimal) levels.
Want to reduce latency and speed up your hosting? Start with a look at our range of worldwide data centers.
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